Designworx - Bangkok Graphic Design

No Rules Combat Muay Thai

admin — Sat, 28 Apr 2012 08:46:06 +0000

This was a series of designs for a muay chaiya/muay boran (ancient forms of muay thai) training camp in Ko Samui.
The logo was to be used on all training equipment/boxing ring and website/online promotion.

The brief was to create an aggressive/rough looking identity which was unique from other island gyms and training camps.

Website live at www.norulescombat.com

2 forms of the logo were required, a full version and an abbreviated version, here is the full logo:

Here is the abbreviated version:

The NRC logo applied to the boxing ring floor:

An example of the branded equipment:

Website and further merchandising to follow.

EduAsia Corporate Identity

admin — Sat, 28 Apr 2012 07:45:55 +0000

A branding project commissioned for a corporate training firm that specializes in cross-cultural and motivational training for large corporate firms in Asia.

The overall branding objective was to portray the building blocks of a business while also conveying the merging of cultures.

The symbol is based on “Gestalt” principles. It can be viewed initially as a 2D pattern of rhombuses, but also has a 3D perspective which appears as multiple blocks from any angle. This is to symbolize the “merging” aspect and may also be percieved as a “paradigm shift” (a shift in thinking or perspective).

With the typography, the client requested a minimal but modern appearance:

An example of stationary theme:

More corporate promotional materials and company merchandising to follow shortly.

FightStoreSamui

admin — Mon, 02 Apr 2012 18:57:10 +0000

Logo for FightStoreSamui, online and street store. Website to follow shortly.

Tigers Educational Identity

admin — Fri, 02 Dec 2011 04:46:14 +0000

A new Bangkok-based company soon to be launched, Tigers Educational. The professional choice for education-related recruitment, management and training. More designs to follow.

Using tight custom typography and strong symbol, the aim was to convey professionalism with an educational feel to the typography. The 3 stripes symbolize books lying diagonally and a subtle representation of a tiger claw mark:

On a dark background, the “Tigers” text and subtext can be switched to white:

Vicious Circle Identity

admin — Thu, 01 Dec 2011 13:59:27 +0000

Vicious Circle (VC) is a company in development. VC is a unique brand of streetwear/fightwear clothing to be launched soon.This identity was designed to be compact and strong by using the circle cut in half to make the C while also being used to encase the V in the middle:

The 2 semicircles represent the touching of gloves at the beginning of a fight, combined with the unique brush strokes gives this identity a rough ‘n’ ready style:

Some basic t-shirt front design layouts:

Some basic t-shirt back design layouts:

Pink-to-Black Typography Project

admin — Sun, 04 Sep 2011 18:01:15 +0000

This project was initially presented as my university major project for a Bachelors Degree in Visual Communications.
Project is online at: http://pink-to-black.com

Also on Behance: http://www.behance.net/gallery/Pink-to-Black-smoking-typography/2086916

Logo Concept
The reason for choosing the name pink-to-black is because of the widely known fact that your lungs are pink when healthy, but become black and tarred from prolonged smoking. The text and color shows transition from pink to black but the arrow pointing the opposite direction signifies reversing the damage. The arrow symbolizes positive change while doubling as a recognizable identity.

Typography Design Concept
Using typography, textures and subtle design elements, the idea is to present smoking facts without the boring factual appearance and graphic imagery that normally come packaged together. The concept relates to the theory that information presented in less fluent formats, requires more cognitive function to absorb and process (typography disfluency theory). This helps the reader/viewer to process and retain the information thus helping in communicating the message. - http://pink-to-black.com

Bangkok Dolphins Designs

admin — Sun, 02 Jan 2011 08:13:54 +0000

www.bangkokdolphins.com




3 of 15 swimming certificate designs

Fightgear Identity

admin — Sat, 01 Jan 2011 02:22:44 +0000

2 logos made for http://fightgear-4u.com/Logo used for website and promotional materials:

Logo used for clothing designs and sponsorhip – the concept is to use the curved form of the ‘G’ to convey a sense of “tumbling” or “rolling”:

MMA Heavyweight – Nick “HeadHunter” Chapman sponsored by FightGear4u:

New ArkBar Branding

admin — Sun, 18 Jul 2010 13:34:46 +0000

The new branding for ArkBar, Koh Samui:

Beach Party Design – Printed in various formats – flyers/posters/banners and magazine:

Sense Day Spa Identity and Designs

admin — Mon, 12 Jul 2010 18:16:15 +0000

Logo identity, brochure and other stationary for a new therapy spa in Koh Samui.

SENSE logo – Sybolizes the 5 senses with a feminine style:
SENSE gate fold brochure (tri-fold) Outside:

SENSE brochure inside: